Marketing translation


Why is marketing translation a challenge for your company?

In today’s business world, where international trade flows are constantly increasing, organizations and companies are enjoying unprecedented growth. The global marketplace offers valuable opportunities that must be acted upon if companies want to stay in the race and boost their business. To make sure their message is understood in other countries, these companies must make sure that their advertising, communication (internal and external) and marketing documents are translated. Examples of these types of documents include:

  • brochures
  • fliers
  • slogans
  • websites
  • sales presentations
  • sales proposals
  • catalogs
  • campaigns
  • e-learning programs
  • company videos (subtitling)
  • interviews
  • conference programs
  • press releases
  • press kits
  • packaging
  • internal documents
  • serious games
  • etc.

Marketing translation: how to produce a high-quality text

It is at this crucial stage that the translation company steps in to help. A good agency will help you draw up a sales strategy that is appropriate for an international setting, whether you are a company that sells products and services, a communications agency or a regional organization, for example. In the global marketplace, there is one essential tool that you need to use in order to launch new products or a promotional marketing campaign for your company: multilingual communication.

Marketing translation agency: ITC Global Translations meets your needs

As a translation company, ITC offers much more than a translation: we adapt your message to the target audience in any country. Marketing translation is never simply a word-for-word transcription. Rather, it involves the specify skills of a transcreation specialist. For your marketing materials to have the same impact in a foreign language as they do in the original language, translations must take into account the specific characteristics of the local society and culture. ITC’s extensive experience in handling marketing projects means you are guaranteed to receive a translation that is perfectly suited to your needs. Most importantly, our process includes the rigorous selection of translators who specialize in marketing, with excellent writing and technical skills, chosen from ITC’s network spanning the five continents.

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